The back of price labels: a secret weapon?

The space available on the back of price labels is perfectly suited to displaying information for sales staff. By providing them with relevant information, retailers can significantly increase their sales.

Including key information on the back of labels, such as the product name, price and PLU code, saves employees time and speeds up their product knowledge. Thanks to this optimised labelling, new employees are able to provide customers with relevant information from their first day on the job, and close sales as a result.

Customers often have doubts about how to prepare a fresh product, making them hesitant about making a purchase. By displaying recommendations for preparing or cooking products on the back of labels, sales staff can reassure customers and remove any objections to their purchase.

The information provided on the back of price labels can be a mine of information for sales staff, who can then guide the customer's choice of products:

• the most profitable Margin: indicate the margin level of your products, using a symbol for example, to increase your income,
• the most affordable Identify the promotions on the back of the labels and offer them to your customers, especially those on a tight budget, to maximise your sales,
• at the end of life Sell your unsold stock by adding the date of manufacture to the back of your price labels.

You can then make the most of your price labels, tailor your offer to customer demand and achieve maximum profitability.

The all-in-one solution Edikio Duplex allows you to print price labels on plastic cards automatically on both sides. The intuitive solution includes professional software for managing product information and prices, enabling you to issue personalised, attractive labels in just a few clicks. Consumables are also included (black plastic cards and white printing ribbon) for immediate use.

Take advantage of the many benefits of Edikio Duplex, optimise your labelling and improve your efficiency!