Introduction
American supermarket Seaside Market chooses Evolis to print price labels for its perishable products.
Plastic labels in an American supermarket
Constant price changes for perishable products make the recurrent updating of price labels more complex. To manage the daily issue of price labels more effectively, the local supermarket in Cardiff-by-the-sea, California, installed an innovative system enabling it to print aesthetically pleasing price labels on plastic cards directly at the point of sale.
Thanks to the Evolis Primacy printing system, the Seaside Market supermarket can not only harmonise the aesthetics of its shelves but also gain in efficiency. All the staff agree that the time saved by not printing, laminating and cutting paper signs every day is a huge improvement.
"It's not a luxury, it's a necessity for us," says John Shamam.