Enhance the ambience and branding of your flower shop with the perfect price tags

Have you ever been attracted by the colourful displays in a flower shop, only to leave a few moments later with a bouquet in your hand, without even thinking twice about it? You're not the first. The difference between florists who are easily ignored and florists from whom you never leave empty-handed often comes down to the way they use price tags.

We explore some of the essentials of planning your flower shop's visual displays and how to use effective price tags to reinforce your shop's atmosphere and brand.

Flowers need plenty of moisture and the right temperatures to survive. Unfortunately, these conditions make price tags much more fragile. Leading florists overcome this difficulty by ensuring that they only use durable, water-resistant labels, which guarantee that their displays are always as fresh and clean as the flowers themselves.

While this is important in places like supermarkets that sell fresh produce, it's particularly important in flower shops to use waterproof price tags and labels, as attention to detail and presentation is key to building a strong brand and a credible reputation with your customers.

Flowers are an ideal gift for many occasions, but it's often difficult to choose the right ones for specific events. These days, seeing a price tag with a message saying "Ideal for Valentine's Day" or "Our favourite for birthdays" makes the decision easier. Florists who display seasonal messages and understand customers' needs are more likely to receive a positive reaction, especially when you help someone remember an important event they might otherwise have forgotten!

In recent years, flower shops have come up with an impressive range of different concepts and themes. While some opt for more rustic interior design styles, reminiscent of markets of yesteryear, others have created elegant and sophisticated environments using a combination of visual displays and innovative price cards.

When you want to let your customers admire the beauty of your shop without being interrupted, the Price tags can be your best selling point, informing buyers of the main selling points and helping them to make a decision without you having to say a word.

All this helps to create a strong brand for your flower shop, which lets customers know what they can expect in terms of style and quality. Sometimes all that's needed are clear, simple price tags in black and white, with effective seasonal messages in handwritten fonts. This is a great way to add a personal touch and a sense of familiarity to the customer experience.

Florists are not just places that sell flowers. They also offer customers a unique experience that can't be found in other types of shops. After all, flowers are one of the best ways to satisfy your senses, both visually and through the amazing scents they offer.

Despite their intrinsic beauty, placing them anywhere will not be enough to attract visitors to your shop. On the contrary, it is It's essential to take care of each display and match it to the right interior décor and lighting. Simply changing the position of displays in relation to the customer's line of sight can have a considerable impact. The same applies to the strategic arrangement of certain types of item so that they are seen at their best, increasing the likelihood of them being chosen by shoppers walking past.

Certain varieties and colours can also be combined to evoke specific feelings or moods. For example, a flower arrangement designed to decorate the house in general during the summer months will be very different from one that features romantic collections of flowers during the winter.

Among the many elements needed to create an effective atmosphere in your flower shop are it is essential to use the appropriate price cards and displays to complete your compositions. For example, during the most popular gift-giving seasons, carefully use words like 'thank you', 'respect' and 'farewell' to create a special feeling and show customers that you're there to help them buy the perfect flowers for the occasion they're buying for.

Founded in 1904, Hanamo Honten has been a supplier to the Imperial Household for over 50 years, offering authentic, high-quality flower and ikebana experiences. In particular, it uses labels that complement its dedication and appreciation of floral arrangements.

Despite its respected position as a reputable flower supplier, for a long time it produced its in-store price tags using medium-quality laminated cards and paper. However, the The problem was obvious because of the time this process took and the vulnerability of the plasticised material to exposure to water.which made it peel.

After years of preparing its labels by hand, Hanamo Honten has finally replaced its labelling process with one that is more efficient and less expensive. durable PVC label printer. As well as protecting its price cards from regular damage and reducing the need to constantly replace them, the company was able to design prize cards worthy of the magnificent arrangements for which it is renowned, creating greater unity for its brand and boosting productivity.

These days, it's all too easy to buy flowers for your friends or loved ones via an online shop. However, the value of physical flower shops never really fades. As well as offering a uniquely beautiful experience that stimulates the senses and gives a festive feel, flower shops add intrinsic value through the pleasant atmosphere they create and their spontaneous nature. And as florists continue to deliver value to us today, there is no doubt that high quality labels are an important part of the florist experience..